Leading Innovation by design.
'Double Diamond'
Creativity - Generation of ideas
Innovation - Commercialisation of ideas
Design - Turn ideas into reality
David talked about how the The Design Council helps connect clients with designer. One such example was a project for the NHS (Design Bugs Out) to redesign items in the hospital to make them easier to sterilize. This created jobs for many designers and manufacturers to come up with solutions.
The following presentation was by Simon, Gary and David from SomeOne.
Google say 'Don't be evil.'
SomeOne say 'Don't be boring.'
SomeOne showed us this triangle and told us that it is impossible to fulfill all three of the above. They said to pick two of them instead.SomeOne follow three rules:
- Do good work
- Have fun
- Make money
SomeOne believe that a logo is waste of money, that a brand world should be created instead because the logo is dead.
The final speaker of the 4 Designers conference was Mike Dempsey of Studio Dempsey. I am sorry to say his was the biggest disappointment to the whole conference. I found the other speakers to be interesting and engaging but Mike presentation was far more monotonous and seemed more about showing off his own work than giving us any real advice.
He spoke of a Graphic Journey and 12 words which help him on it
- Look
- Read
- Ideas
- History
- Passion
- Curiosity
- No
- Rules
- Words
- Voice
- Ego
- Rejection
I am sorry to say in my opinion Mike Dempsey was a dissapointing end to an otherwise excellent conference.
Recommended reading: Change by Design by Tim Brown
Design of Business by Roger Martin
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