She Says Design Symposium

The Future of Design: 5 Top Female Creatives
I meant to upload my notes from the symposium ages ago, but obviously I didn't...oops.  But I just stumbled across them in my notebook, so better late than never right?

According to a survey by the Design Council the average designer is 38, white and male.  Not particularly good news for aspiring designs who don't fit that label.  The correlation between study and profession doesn't seem to match.  If I take a look around the studio, the number of female students outweighs males, and this assessment is backed up by the Design Council survey which states that a massive 70% of design graduates are female.  So why then do they only make up 40% of the industry?

Rebecca White - "Good design is inspirational."

Margaret Calvert - "The design process is messy."

Emma Booty of Studio Conran said - The impossibility of imagining the future.
"You were the future, once." - David Cameron
Stop - Hold - Buy → Three seconds to get a consumers attention.
Imagining the future everyday.

D&AD - Perpetuating creative brilliance
  - Laura Woodroffe & Rhiannon James
"Healthy disrespect"
Perpetuation of creative brilliance in commercial communications
What they look for ⎯ Good Ideas - Well executed - On brief

Get a name
- Why you want an interview with that company
- What the company do
- Their clients
- What work of theirs you like

Laura Kidd (Warrior Grrl)
-She Makes War
Authenticity
A finished idea is because is because a deadline is coming up
If you feel comfortable with an idea then you haven't pushed it enough
Its not more difficult for females than males to get employed
Tell a story through portfolio
You're interviewing them as much as they're interviewing you